David Robertson

Wharton professor David Robertson discusses innovating around a core product by building a family of complementary innovations. Examples include LEGO, GoPro, and CarMax. Key topics: growth strategy, leveraging customer feedback, challenges in innovation, and successful strategies by companies like Victoria's Secret and Gatorade.

David Robertson, Wharton professor and author of The Power of Little Ideas, discusses the underestimated power of complementary innovations. He emphasizes the importance of building around a core offering, sharing insights from major players like Lego and Apple. Robertson critiques the binary view of incremental versus disruptive innovation, advocating for a more nuanced approach. He offers practical tools for identifying innovation opportunities and highlights how companies should organize teams to support this strategy, ensuring a focus on purpose and collaborative ideation.