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David Robertson
Wharton professor specializing in innovation
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Jul 24, 2024 • 25min
Innovating Around an Existing Core Product or Service
Wharton professor David Robertson discusses innovating around a core product by building a family of complementary innovations. Examples include LEGO, GoPro, and CarMax. Key topics: growth strategy, leveraging customer feedback, challenges in innovation, and successful strategies by companies like Victoria's Secret and Gatorade.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode