David Lindahl, the founder of Rainier Watch, turned a simple Twitter account into a thriving brand featured in REI. He shares his unexpected journey from posting weather updates about Mount Rainier to launching a successful e-commerce store. Topics include the challenges of scaling the business, navigating wholesale partnerships, and the emotional aspect of building a brand tied to a community. David also discusses the importance of authenticity, managing negative feedback, and the impact of storytelling in creating lasting customer connections.
