The Unofficial Shopify Podcast
How a Twitter Account Became a Thriving Shopify Brand
Feb 18, 2025
David Lindahl, the founder of Rainier Watch, turned a simple Twitter account into a thriving brand featured in REI. He shares his unexpected journey from posting weather updates about Mount Rainier to launching a successful e-commerce store. Topics include the challenges of scaling the business, navigating wholesale partnerships, and the emotional aspect of building a brand tied to a community. David also discusses the importance of authenticity, managing negative feedback, and the impact of storytelling in creating lasting customer connections.
47:26
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Quick takeaways
- David Lindahl's journey from a Twitter account to a successful e-commerce brand illustrates the power of community engagement and customer feedback in business growth.
- The partnership with REI marked a pivotal moment for Rainier Watch, significantly enhancing brand visibility and credibility through retail presence.
Deep dives
From Hobby to Brand
Rainier Watch began as a Twitter account with the intent of helping locals know when Mount Rainier was visible amidst the region's frequent rain. The account, initially a simple fan club dedicated to the iconic mountain, evolved into a unique brand selling merchandise inspired by the mountain's community significance. After years of intermittent tweeting and gauging interest, the owner started offering products like stickers and gradually expanded to a full range of apparel. This transformation sparked excitement and showcased an authentic connection between the brand and its community, ultimately highlighting the journey from a casual interest to a legitimate business.
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