David Hellard, a passionate endurance runner and founder of Caffeine Bullet, shares his insights on optimizing caffeine for athletic performance. He discusses the science behind caffeine's benefits, including improved endurance and mental alertness, while emphasizing the importance of timing and dosage tailored to individual needs. David also highlights the innovative caffeine solutions he developed to enhance absorption and reduce discomfort during runs. Listeners will learn how to effectively incorporate caffeine into their routine for maximum performance, without compromising sleep or gut health.