David Dorff

David Dorff, Global Head of Retail Industry Solutions at AWS, dives into the world of agentic AI and its transformative potential for shopping. He discusses how intelligent agents can autonomously assist in making decisions, automating tasks, and enhancing supply chains. The conversation also covers the impact of answer engines on consumer behavior, shifts in advertising strategies, and the future of retail. Dorff predicts younger shoppers will embrace these innovations quickly, urging retailers not to lag in adopting AI for improved efficiency and customer engagement.