Tech Disruptors AWS Gears up for Agentic Shopping
26 snips
Oct 31, 2025 David Dorff, Global Head of Retail Industry Solutions at AWS, dives into the world of agentic AI and its transformative potential for shopping. He discusses how intelligent agents can autonomously assist in making decisions, automating tasks, and enhancing supply chains. The conversation also covers the impact of answer engines on consumer behavior, shifts in advertising strategies, and the future of retail. Dorff predicts younger shoppers will embrace these innovations quickly, urging retailers not to lag in adopting AI for improved efficiency and customer engagement.
AI Snips
Chapters
Transcript
Episode notes
What Makes An AI Agent Different
- Agents extend large language models by adding reasoning, tool use, and autonomous actions.
- David Dorff compares agents to interns that can collaborate and act on behalf of businesses.
Three Agents Set Product Prices
- David describes a three-agent pricing system that forecasts demand, scrapes competitor prices, and enforces pricing rules.
- A lead agent aggregates the findings and outputs an initial price for a new product.
Modernize Tech And Processes First
- Do modernize data infrastructure, adopt API-first design, and choose LLMs per use case.
- Do prioritize operational automation and keep humans in the loop where needed.