David Barry, President and CEO of Pursuit, shares his remarkable journey from ski instructor to a leader in hospitality and adventure tourism. He discusses how his background influences his leadership style and the culture at Pursuit, emphasizing humility and the importance of building connections. Barry highlights the transformation of ski resorts post-crisis and the essential values of safety and guest experience at Pursuit. He also offers insightful advice for young professionals and reflects on the unique experiences that drive a love for the outdoors.

David Barry, the President and CEO of Pursuit, shares insights into the booming world of high-end experiential travel. He discusses effective pricing strategies and the company’s commitment to sustainability while making outdoor experiences accessible to everyone. Barry highlights the shift towards authenticity in tourism post-pandemic, focusing on unique and memorable adventures. He also shares his thoughts on strategic expansion, the importance of workplace culture in hospitality, and innovative trends shaping the future of travel.