Bloomberg Businessweek cover image

Bloomberg Businessweek

Exploring the Outdoors

Jan 10, 2025
David Barry, the President and CEO of Pursuit, shares insights into the booming world of high-end experiential travel. He discusses effective pricing strategies and the company’s commitment to sustainability while making outdoor experiences accessible to everyone. Barry highlights the shift towards authenticity in tourism post-pandemic, focusing on unique and memorable adventures. He also shares his thoughts on strategic expansion, the importance of workplace culture in hospitality, and innovative trends shaping the future of travel.
13:48

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Quick takeaways

  • Pursuit emphasizes creating authentic and unique travel experiences that foster emotional connections, reflecting a shift towards experiential tourism.
  • Sustainable practices and employee engagement are integral to Pursuit's strategy, enhancing both workforce morale and guest satisfaction.

Deep dives

Connecting People to Experiences

The focus on enhancing customer experiences in the hospitality and attractions sector is critical for business success. Pursuit, which operates various tourism attractions, emphasizes the importance of authentic and unique experiences that resonate with guests. The company's strategy encourages travelers to engage in meaningful activities rather than accumulating material possessions, reinforcing the idea that life's value lies in experiences. With an extensive portfolio, including attractions and lodges, Pursuit aims to create memorable moments that inspire repeat visits from satisfied customers.

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