Bloomberg Businessweek Exploring the Outdoors
Jan 10, 2025
David Barry, the President and CEO of Pursuit, shares insights into the booming world of high-end experiential travel. He discusses effective pricing strategies and the company’s commitment to sustainability while making outdoor experiences accessible to everyone. Barry highlights the shift towards authenticity in tourism post-pandemic, focusing on unique and memorable adventures. He also shares his thoughts on strategic expansion, the importance of workplace culture in hospitality, and innovative trends shaping the future of travel.
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Universal Appeal of Beauty
- Pursuit appeals to a global audience due to the universal appreciation of scenic beauty.
- Beautiful views transcend cultural and linguistic barriers, making their business model work.
Authenticity in Travel
- Consumers seek authentic experiences when they travel.
- Pursuit capitalizes on this desire by offering unique experiences tailored to specific destinations.
Pursuit's Search Strategy
- When planning a Banff cycling trip, potential customers search for "great things to do in Banff."
- Pursuit's various experiences, like boat tours or the gondola, appear in the search results.