David Atkin, a Professor at MIT and co-chair of J-PAL's firms sector, dives into the vital role of small businesses in low and middle-income countries. He discusses how unlocking market access can fuel their growth and employment potential. The conversation highlights productivity disparities and challenges faced by SMEs. Atkin explains the transformative impact of digital platforms on connecting these firms with global buyers, while addressing how market access policies can improve labor standards and enhance firm success.