Darey Art Alade

Seasoned Nigerian musician, cultural entrepreneur and founder of LiveSpot 360; responsible for large-scale festivals, experiential marketing and bringing international artists to Nigeria while developing creative infrastructure and training programs.

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Sep 24, 2025 • 0sec

The Business Behind Afrobeat Festivals And Why "Detty December" Became Africa's Summer Sensation

Darey Art Alade, a seasoned Nigerian musician and founder of LiveSpot 360, takes us behind the scenes of Africa's entertainment industry. He shares insights on building large-scale festivals, like the cultural phenomenon 'Dirty December', and discusses the challenges of bringing international stars to Nigeria amidst economic hurdles. Darey highlights the importance of cultural influence as a global export, balancing creativity with business, and offers advice for emerging artists navigating the dynamic landscape of African entertainment.

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