Danielle Cook, VP of Marketing at appCD and Co-chair of the CNCF Cartografos Working Group, dives into the business case for adopting cloud-native technologies. She discusses how technical contributors can align their strategies with business goals, emphasizing growth and efficiency. The conversation explores the Cloud Native Maturity Model, addressing the challenges organizations face during adoption. Danielle also highlights the importance of effective communication tailored for different executive roles to build a compelling case for modernization.