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Daniel Lentz
CFO of BigCommerce. Expert in designing compensation plans that work.
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Jul 24, 2025
• 1h 13min
“Most Sales Reps Are Coin-Operated”: A Guide To Building Better Comp Plans
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Daniel Lentz, CFO of BigCommerce and former sales expert, shares insights on creating an effective sales culture. He discusses aligning sales and marketing efforts and emphasizes input metrics over output metrics. Lentz reflects on his unconventional journey from aspiring pastor to CFO, highlighting the need for empathy in leadership. He also stresses the importance of clear communication in sales management and the relevance of mentorship for young professionals navigating economic challenges. Humor and creativity emerge as key strategies for enhancing team performance.
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