Daniel Lang, CEO of Mangomint, dives into the burgeoning world of vertical SaaS, specifically tailored for salons and spas. He discusses how embedded financial services are reshaping customer expectations and driving growth in niche markets. The conversation includes overcoming onboarding challenges for SMBs, the critical role of automation and AI, and strategies for retention. Lang also shares insights into Mangomint's journey toward achieving impressive NRR while navigating labor shortages and ensuring exceptional customer experiences.