In this engaging conversation, Sam Kass, former White House Chef and food policy advisor, shares his insights on reshaping food systems and the impact of the Obamas' health initiatives. Dana Kim, founder of Highlight, discusses real consumer behaviors regarding health and sustainability, revealing the gap between what shoppers say they care about and their actual purchases. Together, they explore the necessity of clear communication, tailored messaging, and genuine consumer insights to develop better-for-you products and avoid greenwashing in the evolving CPG landscape.
