Dan Tsurif

Dan Tsurif and Eyal Levi, music industry veterans, dive into the intricacies of marketing and career strategies in music. They explore the misconceptions of 'buying success' and how real achievements stem from talent and hard work. The conversation shifts to smart investments in projects, the role of social media, and the effectiveness of paid advertising. They also discuss the pros and cons of tour buy-ons and the irreplaceable value of personal connections in music. Tune in for insights that can help elevate any artist's journey!

Dan Tsurif, VP of Artist Management & Digital Strategy at BRXND, has worked with notable artists like Zakk Wilde and Black Veil Brides. He dives into the financial complexities of the music industry, revealing various income streams for artists. Tsurif discusses the essential roles of managers, booking agents, and promoters, and how they navigate challenges like COVID-19. He also unpacks the intricacies of merchandise sales and the cultural dynamics affecting band popularity across regions, offering invaluable insights for aspiring musicians.