Dan Pena

Dan Pena, a serial entrepreneur and high-performance business coach, delivers a no-nonsense perspective on work ethic and sacrifice. He shares his extreme dedication, having lived in his office for a decade, drawing parallels with icons like Musk and Gates. Pena emphasizes that ambition comes with personal costs, including strained relationships. He advocates for 80+ hour workweeks, creating productive environments, and prioritizing effort over intelligence. Expect criticism as a sign of success and be ready for the relentless demands of high-performance living.