Dan Gertsacov
CEO of Big Green Egg, bringing modern marketing techniques to a traditional, aspirational product. He has a background in Google, MTV, and the food service industry.
Best podcasts with Dan Gertsacov
Ranked by the Snipd community
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Jul 1, 2024 • 1h 16min
How Big Green Egg CEO Dan Gertsacov is getting zoomers into the cult of kamado cooking
Dan Gertsacov, CEO of Big Green Egg, combines his experience from Google and MTV to inject modern marketing into the traditional grill industry. He discusses reinventing grilling for Gen Z, emphasizing community engagement and inclusivity. Gertsacov highlights the versatility of the Big Green Egg in small living spaces, appealing to millennials' cooking trends. He shares insights on maintaining quality while offering customers freedom in fuel choices. Plus, he reveals strategies to emphasize storytelling and emotional connections in outdoor cooking.
Dec 14, 2024 • 57min
511: How Big Green Egg Cracked the Home Grilling Code with Dan Gertsacov
Dan Gertsacov, CEO of Big Green Egg, shares his journey from leading strategy at McDonald's to revolutionizing home grilling. He discusses the brand’s unique marketing approach and the loyalty it generates among 'Eggheads.' Bryan Ford, a talented cookbook author, talks about his new book, 'Pan y Dulce,' celebrating Latin American baking traditions. They explore culinary travels across 29 countries, the emotional connections food creates, and how outdoor cooking fosters family memories.
