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Dan Coates

President and co-founder of YPulse, a market research company focusing on Gen Z and Millennials. Has over 30 years of experience in marketing, media, and technology.

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Apr 7, 2025 • 43min

#296 How YPulse Built an AI Application for Market Research with Dan Coates, President at YPulse

Dan Coates, President and co-founder of YPulse, brings over 30 years of expertise in marketing and technology to the discussion. He reveals how AI chatbots are reshaping market research by enhancing data engagement and streamlining insight extraction. The conversation highlights the 120-day journey of developing an AI application, addressing challenges in accuracy and user trust. Coates also explains how AI can unlock hidden insights tailored for Gen Z, transforming industries that adapt to these emerging preferences.