DataFramed
#296 How YPulse Built an AI Application for Market Research with Dan Coates, President at YPulse
Apr 7, 2025
Dan Coates, President and co-founder of YPulse, brings over 30 years of expertise in marketing and technology to the discussion. He reveals how AI chatbots are reshaping market research by enhancing data engagement and streamlining insight extraction. The conversation highlights the 120-day journey of developing an AI application, addressing challenges in accuracy and user trust. Coates also explains how AI can unlock hidden insights tailored for Gen Z, transforming industries that adapt to these emerging preferences.
42:42
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Quick takeaways
- The implementation of AI chatbots in market research revolutionizes how consumers engage with data, allowing for targeted insights rather than overwhelming reports.
- Shifting from viewing data as disposable to recognizing its long-term value fosters ongoing innovation and strategic analysis in market research practices.
Deep dives
The Shift in Data Utilization
The speaker reflects on a significant change in how data is perceived, likening it to a music library rather than perishable goods. Previously, data collected from market research was seen as disposable if not utilized within the year it was gathered, but now it is viewed as a resource with long-term value. By creating a comprehensive catalog of insights, the company can draw upon historical data to identify trends and future directions. This mindset shift allows for a more sustainable approach to data, offering opportunities for ongoing analysis and innovation.
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