In this discussion, Dan Cmejla, a B2B community expert and former VP of Community at Apollo and Chili Piper, shares his insights on building impactful B2B communities. He emphasizes how community marketing can transform brands by turning customers into advocates. Dan outlines three crucial phases for community development, from establishing a presence in key influence spaces to creating amazing community environments. He also touches on leveraging customer relationships to enhance engagement and drive measurable business outcomes.