Damian Kulash, founder of the band OK Go, shares insights into their boundary-pushing music videos, like filming a zero-gravity experience and creating Rube Goldberg machines. He discusses the creative process behind their viral hits, balancing artistry with commercialism, and evolving in the digital age. The conversation also highlights the importance of emotions in creativity and teamwork, as they explore innovative storytelling in their upcoming projects. Discover how this unique rock band navigates the challenges of the modern music landscape!