Damian Bradfield, the founder of WeTransfer, shares insight from his journey scaling the brand to global fame and achieving a $500M exit. He discusses the importance of simplicity and user experience in business, along with actionable strategies for building a brand. Damian reflects on the emotional aspects of business decisions, including the impact of personal loss on corporate directions. He also highlights WeTransfer's commitment to creativity and collaboration, emphasizing the significance of brand identity and authenticity in fostering consumer trust.

Damian Bradfield is a tech leader who as co-founder and Chief Creative Officer of WeTransfer steers an essential tool for creatives plus the site's burgeoning culture brand WePresent, too. He joins journalist Rosamund Urwin to discuss the company's journey and also talk through the Ideas Report: WeTransfer's annual survey of the global creative industries.  Learn more about your ad choices. Visit podcastchoices.com/adchoices