Damian Bradfield, Co-founder and Chief Creative Officer of WeTransfer, guides creatives in seamless file sharing while overseeing their culture brand, WePresent. In this engaging discussion, he shares insights from the Ideas Report, highlighting shifts in the creative landscape, particularly post-pandemic. Bradfield emphasizes Generation Z's need for workplace flexibility and the growing importance of corporate responsibility in climate and diversity issues. He also explores emerging markets in creativity, WeTransfer's mission as a certified B Corporation, and the balance between financial success and social impact.