Intelligence Squared Business Weekly: Damian Bradfield, Co-founder of WeTransfer
Jan 3, 2022
Damian Bradfield, Co-founder and Chief Creative Officer of WeTransfer, guides creatives in seamless file sharing while overseeing their culture brand, WePresent. In this engaging discussion, he shares insights from the Ideas Report, highlighting shifts in the creative landscape, particularly post-pandemic. Bradfield emphasizes Generation Z's need for workplace flexibility and the growing importance of corporate responsibility in climate and diversity issues. He also explores emerging markets in creativity, WeTransfer's mission as a certified B Corporation, and the balance between financial success and social impact.
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WeTransfer's Ideas Report
- WeTransfer's Ideas Report analyzes trends in creative industries by surveying its large user base.
- They share these insights to benefit the broader community and understand creative professionals' needs.
Gen Z Work Preferences
- Gen Z prioritizes flexibility and diverse income streams in the workplace.
- Traditional employment models are less appealing to them due to their desire for change and varied stimuli.
Gen Z Mental Health
- Stress and mental health issues are rising among Gen Z, exacerbated by factors like COVID-19 and climate change.
- The lack of control over these large-scale issues contributes to this trend, as it's a primary driver of depression.
