Cyan Zhong, a senior premium content strategist at HubSpot and a business trends expert, discusses the booming $70B sleep tourism industry with host Jon Weigell. They explore how Gen Z and Millennials prioritize relaxation during travel, leading to a surge in sleep-focused vacations and retreats. The conversation reveals innovative business opportunities, such as enhancing hotel offerings for better sleep experiences and the rising demand for wellness during trips. They also touch on popular mobile apps fueling this trend.