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The Hustle Daily Show
How to break into the $70B Sleep Tourism industry
Nov 12, 2024
Cyan Zhong, a senior premium content strategist at HubSpot and a business trends expert, discusses the booming $70B sleep tourism industry with host Jon Weigell. They explore how Gen Z and Millennials prioritize relaxation during travel, leading to a surge in sleep-focused vacations and retreats. The conversation reveals innovative business opportunities, such as enhancing hotel offerings for better sleep experiences and the rising demand for wellness during trips. They also touch on popular mobile apps fueling this trend.
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Quick takeaways
- Sleep tourism has evolved into a $70 billion industry, driven primarily by Gen Z and millennials prioritizing relaxation and quality sleep during travel.
- Entrepreneurs have numerous opportunities to innovate within the sleep tourism market, such as developing sleep gear and offering unique sleep-related services or experiences.
Deep dives
The Rise of Sleep Tourism
Sleep tourism has emerged as a significant trend within the travel industry, currently valued at $70 billion. This concept encompasses various activities, such as prioritizing sleep quality during travel, seeking vacations specifically designed for rest, and using sleep assistance services after long journeys. As travelers increasingly focus on relaxation, they are willing to invest in quality experiences that enhance their overall well-being. This shift toward valuing sleep marks a departure from previous trends that emphasized cultural exploration over comfort.
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