Crystal Widjaja

Crystal Widjaja, Chief Product Officer at Kumu and ex-growth chief at Gojek, shares her insightful journey from banking to leading tech growth in Southeast Asia. She reveals the secrets behind successful scrappy hiring practices and the power of data-driven decision-making. Discover how effective onboarding can drastically improve customer retention, the distinct dynamics of super apps in Southeast Asia compared to the U.S., and the innovative marketing strategies that propelled Gojek's growth—all while emphasizing the importance of empowering young women in STEM.