Cristina Alaimo, an Associate Professor at ESSEC Business School and co-author of "Data Rules: Reinventing the Market Economy," dives into the evolving landscape of data-driven platforms. She discusses how platforms transform traditional business structures by embracing diverse participation and emphasizes the engineering of data rather than merely collecting it. The conversation highlights the importance of privacy in the data economy, the regulatory dynamics affecting platforms, and the cognitive revolution steering organizational innovation in a data-centric world.