Talking about Platforms
Data, Organizations, and Platforms with Cristina Alaimo
Feb 26, 2025
Cristina Alaimo, an Associate Professor at ESSEC Business School and co-author of "Data Rules: Reinventing the Market Economy," dives into the evolving landscape of data-driven platforms. She discusses how platforms transform traditional business structures by embracing diverse participation and emphasizes the engineering of data rather than merely collecting it. The conversation highlights the importance of privacy in the data economy, the regulatory dynamics affecting platforms, and the cognitive revolution steering organizational innovation in a data-centric world.
49:26
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Quick takeaways
- Platforms mediate the participation of diverse actors, transforming contributions into value through centralized data, contrasting with traditional organizations' boundaries.
- Data serves a dual role in platforms as both an economic resource and a tool for knowledge construction, emphasizing the engineered participation of users.
Deep dives
Understanding Platforms and Data Governance
Platforms are viewed as new enterprise forms that effectively mediate the participation of diverse actors, transforming this participation into value through the strategic use of data. This approach diverges from traditional organizations, which are typically characterized by fixed boundaries and concentrated resources. By re-centralizing data from a variety of sources, platforms can innovate services and redefine market concepts, as seen in cases like Spotify, which centralizes listener behavior and content interactions to enhance its recommendation systems. Thus, platforms are positioned to thrive in a data-driven economy, harnessing dispersed contributions to create value in unprecedented ways.
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