Marketing Operations experts Crissy and Charlie Saunders discuss setting up measurement frameworks for demand programs, pipeline sources, and funnel tracking. They delve into data infrastructure errors, revenue team alignment, lead management tactics, partner contribution tracking, and signals for sales success.

Crissy and Charlie Saunders discuss the significance of precise CRM framework for analytics and decision-making. They highlight struggles of manual data interpretation, propose custom CRM objects for structured data management, and emphasize on refining data to drive go-to-market growth.