Courtney Baker, Chief Revenue Officer at Full Focus and expert in marketing strategies, joins Susie Moore, an author and publicity authority known for helping entrepreneurs shine in the media. Together, they explore the importance of shifting from product creation to mastering marketing. They dive into the modern relevance of the Four Ps of Marketing and emphasize understanding target audiences. Susie shares essential publicity strategies for small businesses to enhance visibility while maintaining authentic engagement with potential customers.

Courtney Baker, Chief Revenue Officer at Full Focus and co-host of the Focus on This Podcast, shares her expert insights on productivity and time management. She discusses common ways people sabotage their calendars and emphasizes the importance of intentional scheduling. Listeners will learn about the Eisenhower Matrix for prioritizing tasks, the 'daily big three' approach for focused productivity, and the value of structuring an 'Ideal Week' to optimize time. Courtney's strategies help bridge personal and professional goals efficiently.

Courtney Baker, Chief Revenue Officer at Full Focus and co-host of the Focus on This podcast, shares her expertise on productivity and business strategies. She discusses the overwhelming number of daily decisions people face and emphasizes how habits can simplify decision-making. The conversation highlights intentional habit formation for increased productivity, the significance of resilience in daily routines, and the importance of structured workday rituals to enhance performance and work-life balance.

Eric Johnson, a Columbia Business School professor and author of The Elements of Choice, discusses the fascinating concept of choice architecture and how it shapes decision-making in business. He highlights the hidden costs of choices that can undermine long-term growth. Courtney Baker, Chief Revenue Officer at Full Focus, joins in to explore how empowering teams and delegating decisions can foster better outcomes. The conversation also emphasizes balancing quick decision-making with thorough analysis and the emotional complexities leaders face in letting go of control.

Courtney Baker shares exciting insights about the new Full Focus Planner Pro Certification program, designed for productivity enthusiasts. She discusses how this certification can elevate personal branding and career opportunities. Joining her are Michael Hyatt and Megan Hyatt Miller, who elaborate on the training benefits and the exclusive community that comes with certification. With a focus on empowering coaches and teams, they highlight the potential for enhanced performance and alignment in achieving goals. Don't miss the limited-time enrollment opportunity!