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Constantine Yurevich

Founder of SegmentStream, a marketing intelligence platform that automates budget allocation using marginal ROAS. He shares deep-dive insights and updates on marketing measurement on LinkedIn and X (@weird_ceo).

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Apr 16, 2025 • 49min

Bonus: The Marginal ROAS Revolution and How Meta's Algorithm Actually Works with Constantine Yurevich of SegmentStream

Constantine Yurevich, founder of SegmentStream, shares his expertise on marketing measurement and budget optimization. He emphasizes the importance of marginal ROAS over average ROAS for smarter ad spending. Constantine explains Meta's complex algorithms and how advertisers often misinterpret performance metrics, leading to lost profit. He introduces the concept of "destabilizing analytics" to assess campaign performance accurately. Plus, he advises marketers on when to diversify their strategies beyond Meta, particularly for brands spending over $1M/month.