Constantina Samara

Head of Customer Support at Synthesia, an AI-driven video creation platform. Her background in psychology informs her approach to AI-driven customer service.

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Feb 6, 2025 • 28min

AI, psychology, and the future of customer support: Insights from Synthesia's Head of Support

Constantina Samara, Head of Customer Support at Synthesia, dives into how her psychology background shapes AI-driven customer service. She shares her journey into support and highlights AI's transformative role in enhancing efficiency and customer experience. Constantina discusses the challenges and opportunities of integrating AI, the importance of knowledge content in support, and how user advocacy informs better content management. She emphasizes empowering support teams to focus on impactful interactions, making customer engagement more meaningful.

Jul 25, 2024 • 21min

Strategies for getting executive buy-in to adopt AI-first CS

Bobby Stapleton, Senior Director of Human Support at Intercom, and Declan Ivory, VP of Customer Support at Intercom, dive into strategies for gaining executive approval for AI-driven customer service. Constantina Samara, Head of Support at Synthesia, and Pat Barlow, Support Lead at Dovetail, share their firsthand experiences with AI adoption. They discuss overcoming executive skepticism, the importance of data-driven insights, and how AI can revolutionize customer support through enhanced efficiency and 24/7 assistance.