Constantina Samara, Head of Customer Support at Synthesia, dives into how her psychology background shapes AI-driven customer service. She shares her journey into support and highlights AI's transformative role in enhancing efficiency and customer experience. Constantina discusses the challenges and opportunities of integrating AI, the importance of knowledge content in support, and how user advocacy informs better content management. She emphasizes empowering support teams to focus on impactful interactions, making customer engagement more meaningful.

Bobby Stapleton, Senior Director of Human Support at Intercom, and Declan Ivory, VP of Customer Support at Intercom, dive into strategies for gaining executive approval for AI-driven customer service. Constantina Samara, Head of Support at Synthesia, and Pat Barlow, Support Lead at Dovetail, share their firsthand experiences with AI adoption. They discuss overcoming executive skepticism, the importance of data-driven insights, and how AI can revolutionize customer support through enhanced efficiency and 24/7 assistance.