Colin Horgan

Colin Horgan, a Toronto-based writer known for his insights on algorithmic pricing, discusses the fascinating world of personalized pricing in online shopping. He reveals how algorithms set different prices for the same item, influenced by factors like location and shopping history. Horgan contrasts personalized pricing with traditional dynamic pricing, exploring its implications on fairness and accessibility. The conversation also highlights the need for transparency in data usage and the growing role of AI in shaping consumer experiences.