Cody Schneider

In this talk, Cody Schneider, a creator-marketing expert, reveals the power of short-form content for marketing. He explains how brands can achieve better ROI by leveraging micro-creators rather than traditional influencers, citing a cost difference in partnerships. Cody highlights the impact of the for-you-page algorithm, allowing creators with zero followers to reach vast audiences. He shares insights on working with creators for mobile apps and quick purchases, emphasizing effective tools for managing campaigns and the importance of content quality over follower counts.