The Startup Ideas Podcast This App Hit 2M Users with Creators Who Had 0 Followers (Here's How)
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Sep 17, 2025 In this talk, Cody Schneider, a creator-marketing expert, reveals the power of short-form content for marketing. He explains how brands can achieve better ROI by leveraging micro-creators rather than traditional influencers, citing a cost difference in partnerships. Cody highlights the impact of the for-you-page algorithm, allowing creators with zero followers to reach vast audiences. He shares insights on working with creators for mobile apps and quick purchases, emphasizing effective tools for managing campaigns and the importance of content quality over follower counts.
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For-You Page Changed Discovery
- For-you-page algorithms shifted discovery from social graph to interest-based feeds.
- That change makes follower count far less important than content quality and relevance.
Hire Creators On A Daily-Posting Retainer
- Pay niche creators a monthly retainer to post daily and find viral formats.
- Reuse winning formats across creators and amplify winners with paid ads.
Creator CPM Arbitrage
- Creator-led content can deliver much lower CPMs than paid ads.
- The arbitrage comes from organic virality on for-you pages, not follower counts.