Cleo Watson

Cleo Watson, an author and former advisor to UK Prime Ministers Theresa May and Boris Johnson, joins the conversation to explore the catchy power of three-word political slogans. She shares insights from her time in Number 10 during COVID, revealing how memorable phrases influenced public perception. The discussion also touches on the role of mask-wearing as a political statement, the emotional weight of impactful speeches, and how crises reshape political messaging. Cleo's experiences provide a unique lens on navigating authority and communication in challenging times.