Strong Message Here Three Word Slogans (with Cleo Watson)
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Apr 10, 2025 Cleo Watson, an author and former advisor to UK Prime Ministers Theresa May and Boris Johnson, joins the conversation to explore the catchy power of three-word political slogans. She shares insights from her time in Number 10 during COVID, revealing how memorable phrases influenced public perception. The discussion also touches on the role of mask-wearing as a political statement, the emotional weight of impactful speeches, and how crises reshape political messaging. Cleo's experiences provide a unique lens on navigating authority and communication in challenging times.
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Boris's 'Puppy Gate' Anecdote
- Boris Johnson was kept in his office during COVID isolation but kept crossing the door threshold.
- Staff created a 'puppy gate' with chairs to keep him in while allowing ventilation, capturing his childlike personality.
Power of Three-Word Slogans
- Catchy three-word slogans like 'Hands Face Space' emerged from knowing what the public needed to hear.
- These slogans achieved a 95% public understanding rate during the COVID messaging efforts.
Protect the NHS Messaging Insight
- 'Protect the NHS' slogan appealed even to those reluctant to admit fear, focusing on collective responsibility.
- It smartly linked individual actions to protecting vulnerable people and preventing system overload.
