Claudia Smith

Claudia Smith, an Entrepreneurship professor at the University of Victoria, teams up with Cam Bala, a seasoned personal stylist and retail professional. They dive into Aritzia's ambitious move into the former Nordstrom spot, exploring its implications for Vancouver's retail scene. Claudia discusses how Aritzia balances physical and online retail strategies while maintaining an intimate shopping experience. Cam shares insights on Aritzia's cultural significance and the appeal of its stylish quality basics that resonate with local customers.