This is Vancouver How did Aritzia become a retail giant - and what should we expect from its new store?
Nov 25, 2025
Claudia Smith, an Entrepreneurship professor at the University of Victoria, teams up with Cam Bala, a seasoned personal stylist and retail professional. They dive into Aritzia's ambitious move into the former Nordstrom spot, exploring its implications for Vancouver's retail scene. Claudia discusses how Aritzia balances physical and online retail strategies while maintaining an intimate shopping experience. Cam shares insights on Aritzia's cultural significance and the appeal of its stylish quality basics that resonate with local customers.
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From Boutique To Cultural Retail Power
- Aritzia has grown from a single 1984 boutique to 140+ stores by owning its product and in-store mood.
- Its warehouse sales and brand atmosphere create strong customer loyalty and cultural presence.
Long Lines For Warehouse Sales
- CBC's Jessica Chung described lines snaking around the convention centre for warehouse sales.
- Customers queued for over 12 hours to access steep discounts on jackets and dresses.
Flagship Move As Symbolic Capital
- Claudia Smith says the Robson flagship is symbolic capital showing Aritzia's commitment to Vancouver.
- Moving into the former Nordstrom spot signals the brand's aspiration and market positioning.