Clark Gilbert

Clark Gilbert, co-author of 'Anomaly Seeking Research', dives into the fascinating world of resource allocation and strategy. He discusses Joe Bower's influential model from the 1970s and its impact on strategic management. Gilbert shares real-world examples from media and academia, highlighting how customer dependency shapes allocation processes. He also examines the challenges faced by organizations, particularly in media transformation amidst digital disruption. With insights into turning non-consumption into opportunity, this conversation is a must-listen for those interested in innovative strategies.