

Clark Gilbert - From Resource Allocation To Strategy
27 snips Jun 14, 2025
Clark Gilbert, co-author of 'Anomaly Seeking Research', dives into the fascinating world of resource allocation and strategy. He discusses Joe Bower's influential model from the 1970s and its impact on strategic management. Gilbert shares real-world examples from media and academia, highlighting how customer dependency shapes allocation processes. He also examines the challenges faced by organizations, particularly in media transformation amidst digital disruption. With insights into turning non-consumption into opportunity, this conversation is a must-listen for those interested in innovative strategies.
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Strategy Shaped by Resource Allocation
- Strategy forms through iterative, multi-level resource allocation, not just CEO decisions or single meetings.
- Embedded allocation criteria reveal an organization's real strategy beyond formal statements.
Clarifying Risk Reveals Rigidity Types
- Different theories on organizational response to threats showed contradictory predictions on risk.
- Clarifying 'risk' as spending versus changing routines explained this and led to routine vs. resource rigidity.
Shape Strategy Context Deeply
- CEOs must understand how strategy emerges from distributed decisions inside organizations.
- Shaping decision contexts throughout the organization is critical to effective strategy management.