Clara Johnson

Clara Johnson, Head of Training at Outbound Squad, shares her sales enablement expertise to help businesses revive closed-lost opportunities. She emphasizes that these accounts are low-hanging fruit waiting for the right approach. Clara discourages routine follow-ups, urging urgency-driven outreach instead. She promotes using AI for personalized messages based on past interactions and highlights the importance of treating old prospects like fresh leads. The key takeaway? Leverage time-based insights and past context to recreate genuine interest.

Clara Johnson, Head of Training at Outbound Squad, shares her rich experience in sales to tackle the challenge of getting veteran AEs back into prospecting. She emphasizes using data to highlight the benefits of AE-sourced pipelines, making prospecting time-efficient with short daily sessions. Clara also discusses the importance of teaching AI as a skill, not a crutch, and advocates for a structured approach to AI prompts that ensures quality messaging. The episode is packed with practical tips for engaging seasoned reps.

Clara Johnson, a seasoned sales leader and former BDR/AE manager from Outreach and Catalyst, joins to discuss her new role as Head of Training. She shares insights on creating a formal outbound methodology and emphasizes the importance of hands-on learning and role-playing in sales. Clara explores the future of outbound sales, highlighting the impact of AI and the necessity for AEs to self-source leads. She also offers career advice and discusses innovative outreach tactics like LinkedIn voice notes, ensuring a human touch in a tech-driven world.