Clara Johnson

Clara Johnson, Head of Training at Outbound Squad, shares her sales enablement expertise to help businesses revive closed-lost opportunities. She emphasizes that these accounts are low-hanging fruit waiting for the right approach. Clara discourages routine follow-ups, urging urgency-driven outreach instead. She promotes using AI for personalized messages based on past interactions and highlights the importance of treating old prospects like fresh leads. The key takeaway? Leverage time-based insights and past context to recreate genuine interest.

Clara Johnson, a seasoned sales leader with expertise in outreach and team building, joins to discuss cold calling strategies. She reveals why autodialers often reduce connection and conversion rates. Clara advises against the high-volume dialing approach, sharing insights on how spam detection can hurt progress. Instead, she emphasizes smarter call selection and opening with a concise, buyer-focused reverse pitch to engage prospects effectively. Tune in for practical tips that can transform your cold calling results!

Clara Johnson, Head of Training at Outbound Squad, shares her rich experience in sales to tackle the challenge of getting veteran AEs back into prospecting. She emphasizes using data to highlight the benefits of AE-sourced pipelines, making prospecting time-efficient with short daily sessions. Clara also discusses the importance of teaching AI as a skill, not a crutch, and advocates for a structured approach to AI prompts that ensures quality messaging. The episode is packed with practical tips for engaging seasoned reps.