Outbound Squad

Dialers won’t fix your cold calling problem

10 snips
Dec 2, 2025
Clara Johnson, a seasoned sales leader with expertise in outreach and team building, joins to discuss cold calling strategies. She reveals why autodialers often reduce connection and conversion rates. Clara advises against the high-volume dialing approach, sharing insights on how spam detection can hurt progress. Instead, she emphasizes smarter call selection and opening with a concise, buyer-focused reverse pitch to engage prospects effectively. Tune in for practical tips that can transform your cold calling results!
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ANECDOTE

Early Call Center Dialer Experience

  • Jason Bay recounts launching an outbound call center and putting reps on an automated dialer with 30-second intervals between live conversations.
  • That early call-center experience shaped his strong skepticism about dialers' effectiveness in B2B outbound.
ADVICE

Diagnose Before Buying Tech

  • Avoid assuming a power dialer will solve low connect rates; volume alone often doesn't fix the problem.
  • Diagnose the root causes, coach reps, and refine strategy before buying more technology.
INSIGHT

Dialers Trigger Carrier Spam Flags

  • Dialers increase raw dials but phone carriers flag suspicious high-volume behavior and mark numbers as spam.
  • Within months this can halve connect rates and send calls straight to voicemail, eroding outreach effectiveness.
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