Christopher T. Anderson

Christopher T. Anderson, a lawyer and law firm management consultant, dives into personalized marketing strategies tailored for legal practices. He stresses the importance of being an 'experiment of one' rather than copycatting others. Discover the 'Five Commandments of Marketing,' which include actionable strategies and result evaluation. Anderson also discusses the complexities of hiring and managing a marketing agency effectively, ensuring accountability, and enhancing visibility through consistent brand messaging across platforms.