Legal Talk Network - Law News and Legal Topics Community Table: The Five Commandments of Law Firm Marketing
May 13, 2025
Christopher T. Anderson, a lawyer and law firm management consultant, dives into personalized marketing strategies tailored for legal practices. He stresses the importance of being an 'experiment of one' rather than copycatting others. Discover the 'Five Commandments of Marketing,' which include actionable strategies and result evaluation. Anderson also discusses the complexities of hiring and managing a marketing agency effectively, ensuring accountability, and enhancing visibility through consistent brand messaging across platforms.
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Follow The Five Commandments
- Always include a call to action in your marketing to get something of value from potential clients.
- Develop a hypothesis for your marketing spend, measure results, learn from them, and commit to act on those insights.
Manage Marketing Agencies Closely
- Actively manage your marketing agency with weekly meetings and hold them accountable.
- Ensure the agency has experience in your practice area and know your goals and lead requirements before contracting.
Fix Sales Before Marketing
- Lack of new clients is not always a marketing failure; it could be a sales problem.
- Fix sales issues first to ensure marketing efforts convert leads into clients effectively.