Christian Maaß

In this discussion, Christian Maaß, who leads the Heat, Hydrogen and Efficiency department in Germany's Federal Ministry for Economic Affairs and Climate Protection, dives into the promising energy partnership between Norway and Germany. He explores the shift from fossil fuels to renewable energy, particularly hydrogen, amid Europe's climate challenges. Christian shares insights on integrated economic and climate policies, the urgency of hydrogen supply security, and innovative strategies for offshore wind and carbon capture collaborations that define the energy future.

Dr. Christian Maaß, CDO & Geschäftsführer von Thomann, spricht über Thomann's Erfolg trotz E-Commerce Krise, Verzicht auf Plattformstrategie, Marketing-Kanäle, demografischer Wandel, physischer Laden in Treppendorf, Sortiment, Kundenservice, Bedeutung des physischen Ladens als Experience-Center, Einzelhandelsentwicklung, Innovationen im Musikalienhandel und Wachstumsstrategien.