Chris Mullins

Join Chris Mullins, Head of Measurement Product Marketing at Amazon Ads, as he shares insights from his 17-year journey in advertising. He explains how Amazon's native ad experiences across platforms drive consumer preference. Discover the innovative AI pause ads that enhance engagement and the integrated approach of creative and media strategies. Chris delves into the importance of measuring cross-channel impact with Amazon Marketing Cloud and offers marketers valuable tips on testing and balancing performance with brand building.