Future Proof From Pause to Play: Mapping Amazon Ads Canvas
Sep 24, 2025
Join Chris Mullins, Head of Measurement Product Marketing at Amazon Ads, as he shares insights from his 17-year journey in advertising. He explains how Amazon's native ad experiences across platforms drive consumer preference. Discover the innovative AI pause ads that enhance engagement and the integrated approach of creative and media strategies. Chris delves into the importance of measuring cross-channel impact with Amazon Marketing Cloud and offers marketers valuable tips on testing and balancing performance with brand building.
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Career Built On Varied Roles
- Chris Mullins described his 17-year career across agencies, brands, sales, and product roles.
- He credits early PPC agency work and varied roles for shaping his measurement-first mindset.
Channels As Customer Touchpoints
- Mullins frames channels as opportunities to connect with customers, not endpoints themselves.
- He emphasises measuring cross-platform influence from streaming to in-store purchases.
Privacy-Safe Cross-Channel Measurement
- Traditional measurement is fragmented but industry innovation now connects signals across channels.
- Privacy-safe linking of streaming, display, and in-store data reveals interplay across the funnel.