Chris Millard

Head of the Barmy Army and operator of its touring and commercial business, responsible for organising large England fan tours and growing the Barmy Army into a multimillion-pound sports brand.

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Nov 19, 2025 • 56min

ASHES SPECIAL | Barmy Army Head Down Under: Behind the Scenes with Sport’s Greatest Community | Chris Millard (Ep94)

Chris Millard, Head of the Barmy Army, shares insights into this vibrant community of cricket fans and their impact on the Ashes. He reveals the intricate planning behind the 3,500-strong tour to Australia and discusses the balance between commercial success and maintaining the Barmy Army's core values. Learn about the revenue growth driven by Bazball's resurgence in Test cricket, the challenges of solo traveler support, and the unique atmosphere they create. Millard's passion shines through as he predicts a thrilling Ashes series ahead!

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