Chris Koerner, an entrepreneur renowned for his practical insights, joins the discussion on building a meaningful business beyond online glamor. He shares the harsh realities of facing criticism and stress, emphasizing that genuine confidence comes from hard work. The conversation covers the pitfalls of pride in decision-making and illustrates effective, low-cost strategies for attracting initial customers. Koerner also contrasts CEO responsibilities, arguing for hands-on leadership, and discusses the parallels between entrepreneurship and parenting, advocating for resilience.